“Writing web content that works” is the subtitle of this book, and it delivers a thorough treatment of the topic. I don’t think it contains any radical new ideas, but it is a nicely organised compilation of what some people call “best practices” about writing and layout for the web.

Of course, you can’t possibly summarise an entire book with a list of bullet points, but here are the ideas in the book that struck me as being especially useful. Continue reading “Letting Go of the Words — Ginny Redish” →

This book is nice and short, but it could be a lot shorter. It’s supposed to help you “make any website better”. It invites you to imagine that your website visitors are monkeys looking for a banana. If you don’t make the “banana” easy to see and easy to get, they will go to another website instead.

I don’t think that viewing your visitors as monkeys is a good idea. Continue reading “The Big Red Fez — Seth Godin” →