{"id":491,"date":"2011-02-08T12:45:50","date_gmt":"2011-02-07T23:45:50","guid":{"rendered":"http:\/\/www.thunderguy.com\/semicolon\/?p=491"},"modified":"2011-02-08T17:24:25","modified_gmt":"2011-02-08T04:24:25","slug":"the-non-designers-design-and-type-books-robin-williams","status":"publish","type":"post","link":"https:\/\/thunderguy.com\/semicolon\/2011\/02\/08\/the-non-designers-design-and-type-books-robin-williams\/","title":{"rendered":"The Non-Designer&#8217;s Design &#038; Type Books &#8212; Robin Williams"},"content":{"rendered":"<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/0321534050?ie=UTF8&#038;tag=thunderguycom-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=0321534050\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.thunderguy.com\/semicolon\/wp\/wp-content\/uploads\/2011\/02\/non-designers-design-and-type-216x300.jpg\" alt=\"The Non-Designer&#039;s Design and Type Books\" title=\"The Non-Designer&#039;s Design and Type Books\" width=\"216\" height=\"300\" class=\"alignleft size-medium wp-image-495\" srcset=\"https:\/\/thunderguy.com\/semicolon\/wp\/wp-content\/uploads\/2011\/02\/non-designers-design-and-type-216x300.jpg 216w, https:\/\/thunderguy.com\/semicolon\/wp\/wp-content\/uploads\/2011\/02\/non-designers-design-and-type.jpg 377w\" sizes=\"auto, (max-width: 216px) 100vw, 216px\" \/><\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=thunderguycom-20&#038;l=as2&#038;o=1&#038;a=0321534050\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important; margin:0px !important;\" \/>This is a decent overview of graphic design and layout. Everybody who has to design a poster, web page or invitation should read it. And that&#8217;s no chore, because it&#8217;s an easy and fun read.<\/p>\n<p>This book is an updated compilation of two of Williams&#8217;s previous books: <em>The Non-Designer&#8217;s Design Book<\/em> and, unsurprisingly, <em>The Non-Designer&#8217;s Type Book<\/em>. The first half is about design. Williams presents four fundamental layout concepts: Proximity, Alignment, Repetition, Contrast. (I list them in this order because PARC is a better acronym than the reverse.) Most of the rest of this part consists of elaborations and applications of these basics.<!--more--><\/p>\n<p>The colour section describes shades and tints and talks about warm and cool colours. She also describes the colour wheel. It&#8217;s a good intro to a topic that has already filled hundreds of other books.<\/p>\n<p>The layout section in the book mostly refers to print layouts. It contains lots of useful information on page-based layouts, including business stationery, posters and flyers. A lot of this translates well to digital media. There is a section devoted to website layout, but it&#8217;s a bit dated.<\/p>\n<p>The section on typography is good. When it comes to fonts, don&#8217;t go for concord (too boring) or conflict (too jarring). Instead, strive for <strong>contrast<\/strong> to achieve balanced composition. This applies to all layout really, not just type.<\/p>\n<p>There&#8217;s a lot more about type in the second half of the book. There&#8217;s some useful history and terminology, including a nice distinction between legibility (recognising letterforms) and readability (reading and understanding text). And there&#8217;s a lot of specific advice about using specific characters correctly, such as punctuation and spacing. The discussion of the subtleties of letterspacing is quite illuminating.<\/p>\n<p>It makes me sad that one of my favourite typefaces, Helvetica, cops a bit of flak. I have often seen it derided as being dated and &#8220;oh so &#8217;70s&#8221;. This seems unfair &#8212; looking at it now, it just doesn&#8217;t strike me as being especially retro. I guess I&#8217;m just too young to remember its (over-) use from all those years ago.<\/p>\n<p>Throughout this section of the book, Williams advises us to boldly use contrasting sizes, faces and spacing: in short, <strong>Don&#8217;t Be A Wimp<\/strong>. This is typical of the good, punchy, memorable advice in this fine book.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a decent overview of graphic design and layout. Everybody who has to design a poster, web page or invitation should read it. And that&#8217;s no chore, because it&#8217;s an easy and fun read. This book is an updated compilation of two of Williams&#8217;s previous books: The Non-Designer&#8217;s Design Book and, unsurprisingly, The Non-Designer&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[30,28,55,84],"class_list":["post-491","post","type-post","status-publish","format-standard","hentry","category-general","tag-books","tag-design","tag-typography","tag-usability"],"_links":{"self":[{"href":"https:\/\/thunderguy.com\/semicolon\/wp-json\/wp\/v2\/posts\/491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thunderguy.com\/semicolon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thunderguy.com\/semicolon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thunderguy.com\/semicolon\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thunderguy.com\/semicolon\/wp-json\/wp\/v2\/comments?post=491"}],"version-history":[{"count":6,"href":"https:\/\/thunderguy.com\/semicolon\/wp-json\/wp\/v2\/posts\/491\/revisions"}],"predecessor-version":[{"id":499,"href":"https:\/\/thunderguy.com\/semicolon\/wp-json\/wp\/v2\/posts\/491\/revisions\/499"}],"wp:attachment":[{"href":"https:\/\/thunderguy.com\/semicolon\/wp-json\/wp\/v2\/media?parent=491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thunderguy.com\/semicolon\/wp-json\/wp\/v2\/categories?post=491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thunderguy.com\/semicolon\/wp-json\/wp\/v2\/tags?post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}