{"id":255,"date":"2009-11-12T16:25:28","date_gmt":"2009-11-12T03:25:28","guid":{"rendered":"http:\/\/www.thunderguy.com\/semicolon\/?p=255"},"modified":"2009-12-08T15:50:17","modified_gmt":"2009-12-08T02:50:17","slug":"dont-make-me-think-steve-krug","status":"publish","type":"post","link":"https:\/\/thunderguy.com\/semicolon\/2009\/11\/12\/dont-make-me-think-steve-krug\/","title":{"rendered":"Don’t Make Me Think! — Steve Krug"},"content":{"rendered":"

\"Don't<\/a>\"\"To mark World Usability Day<\/a> 2009, here’s a review of a classic book on usability for web sites and applications. A lot of the information and advice seems obvious once you’ve read it, but judging by the websites that litter the web, it’s not always obvious when you’re building sites. If all web designers and developers read this book, the web would be a better place. And hey, it’s fun to read. Here are some of the book’s highlights.<\/p>\n

Three laws of usability<\/h3>\n
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  1. Don’t make me think!<\/li>\n
  2. It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.<\/li>\n
  3. Get rid of half the words on each page, then get rid of half of what’s left.<\/li>\n<\/ol>\n

    Home page design<\/h3>\n

    There’s some good advice about homepage design. Eliminate happy talk. All that text that says “Welcome to our site, blah blah” is just a waste of everybody’s time. <\/p>\n

    A home page must have:<\/p>\n